The consumption of video on social media has never been so dynamic and fast. Today’s audience craves speed, impactful content, and easy sharing. However, for those who create videos, the routine doesn’t always keep pace with this rhythm. Editing a long video, selecting the best moments, adding subtitles, music, and publishing in the right formats can take up many hours of the day. Fortunately, artificial intelligence (AI) is completely changing this scenario, and there are already Brazilian solutions, such as VDClip, that have placed the process of cutting, editing, and publishing in the palm of your hand, in just a few minutes.
The Explosion of Short Videos and the Creator’s Challenge
Short videos have ceased to be a trend and have become the new standard in digital consumption. On networks like TikTok and Instagram Reels, quick clips dominate feeds, capturing attention and engaging millions of people. YouTube Shorts, for example, surpassed an impressive 50 billion views per day. Meanwhile, TikTok, the ultimate reference for this format, recommends videos of up to 30 seconds, showing how impact lies in the details.
In light of this reality, influencers, companies, agencies, journalists, and even teachers are seeking ways to transform long recordings into engaging shorts that capture attention within the first few seconds.
Short videos have reached the top because they deliver immediate value.
However, there are clear difficulties:
- Little time to manually edit videos
- Lack of experience in video editing
- Difficulty selecting the best moments from extensive content
- Cost of specialized software or professionals
- Lack of consistency in social media content production
This is where artificial intelligence comes in as a great ally, eliminating barriers and democratizing the audiovisual creation process.
What Does Generative AI Do for Video Content?
Generative AI, much like the technologies that gave rise to text assistants, has the ability to understand contexts, identify emotions, detect silences, and even suggest the best snippets of a video for cutting. This means that instead of spending hours watching and re-watching a recording to choose what to publish, the creator embarks on an almost magical experience: import a video, give a command, and the rest is processed automatically.
The artificial intelligence makes automatic cuts in silences, removes unnecessary sections, adds background music, and adjusts the framing to the face or main subject. Tools like VDClip even allow the creator to give the final touch, quickly choosing from the suggested options, resulting in professional content ready to be published.
Why Do Short Videos Go Viral So Much?
The answer lies in the attention of the modern audience. A short video is straightforward, carrying emotion, humor, or information in just a few seconds. Brands, influencers, cutting channels, journalists, and teachers have begun using this format not only to entertain but also to generate sales, connect with audiences, and highlight urgent news.
- Ease of consumption anywhere
- High audience retention (people watch until the end)
- Increased sharing on instant messaging apps
- Potential for virality in feeds and recommendations
- Optimized formats for platforms like YouTube Shorts, TikTok, and Instagram
With so much competition for attention, those who publish more relevant shorts get ahead.
The Leap in AI Adoption and the Case of VDClip
In January 2023, a phenomenon caught attention: the number of new users of VDClip increased by 576% in just one month, following the boom of generative AI. Many were attracted by the potential to automate repetitive and time-consuming tasks. However, contrary to what many think, VDClip had been using artificial intelligence for years to facilitate the daily life of video creators.
At VDClip, users discovered that they could import long content and receive, just a few minutes later, a selection of ready-made cuts to go viral. Silences are automatically cut, music is suggested according to the theme, titles and hashtags appear just right. Even those who have never had editing experience can create shorts similar to those of great creators using VDClip.
Automation + creativity, without burnout.
How Does Artificial Intelligence Truly Transform Long Videos into Shorts?
Understanding the internal workings of AI tools helps demystify the process. Here is what happens when a user imports a long video into AI platforms:
- Speech recognition: AI automatically identifies where each person speaks and can transcribe the audio.
- Cutting silences and irrelevant parts: sections without action or relevant dialogue are marked and eliminated.
- Context analysis: AI uses advanced algorithms to detect emotions, impactful phrases, laughter, important questions, and answers.
- Automatic suggestions: titles, hashtags, and the most interesting snippets already appear for the creator to choose from.
- Subtitle generation: dynamic subtitles appear in a synchronized manner, essential for engaging those who watch without sound.
- Framing adjustment: the face or main subject remains visible, following the focus of the video.
- Music options: tracks are presented according to the content, rhythm, and mood of the recording.
All this process, which could take an entire day, can now be done in minutes, with professional quality and minimal manual intervention.
Practical Applications: Real Examples That Change the Game
The adoption of AI in video editing has not been restricted to creators and companies. Various fields are reaping concrete results from this transformation.
Journalists and Interviews: More News on Social Media in Less Time
The journalism team of a regional radio needed to transform hour-long interviews into short news clips for social media. With AI, they began generating various clips, each with separate questions and answers, already optimized for YouTube Shorts and TikTok, which considerably expanded the reach of local news, making reports much more shareable.
Colleges: More Dynamic and Palatable Online Classes
In academia, teachers report that the use of automatic editing has allowed them to cut silences or long pauses, making remote video lessons much more pleasant and engaging for students. Educational shorts increased engagement and boosted student participation.
Companies: Video Marketing with Greater Impact
Companies have never used video more to promote products and services. In 2016, only 61% of companies invested in this medium. Today, that percentage has reached an impressive 91%. By adopting AI to cut webinars, meetings, institutional videos, or customer testimonials, marketing teams can create campaigns with dozens of targeted shorts adjusted to the audience of each platform.
Independent Creators: Consistency and Authenticity
Solo content creators, influencers, and podcasters have always struggled with posting consistency. AI has brought a new balance, as it is no longer necessary to spend days editing. Now, there is energy left to think about upcoming topics, build community, and produce original materials. Reports of fatigue and burnout decrease, and growth opportunities multiply.
How to Create Shorts with AI: A Practical Step-by-Step
How to Create Shorts with AI: A Practical Step-by-StepEven for those who have never edited a video, transforming long content into shorts can be quick and fun. Here’s a typical step-by-step using artificial intelligence:
- Import the original video: It can be a live stream, podcast, webinar, class, meeting, or smartphone recording.
- The AI does the initial curation: It identifies speech, silences, peaks of emotion, and important questions.
- Suggestions for cuts: It presents different relevant snippets ready for publication.
- Automatic addition of subtitles and music: Subtitles generated in minutes, and soundtracks suggested according to the tone of the video.
- Framing and formatting adjustments: Face and main subject centered according to the platform’s standards.
- Final touches by the creator: Choose the best cuts, review titles, hashtags, and export to social media or schedule publication.
This flow is detailed in practical guides on automatic cuts with AI, showcasing several real examples and tips from those who have already produced thousands of shorts.
Just a few clicks are needed to turn long videos into shorts ready to go viral.
Shorts for All Platforms: Formats Ready for TikTok, Instagram, and YouTube
Each social network has distinct preferences regarding the format of short videos. The vertical format (9:16) has become popular across almost all, but there are details that can enhance reach and engagement:
- TikTok: up to 30 seconds; fast-paced with lots of subtitles
- Instagram Reels: up to 60 seconds; attractive visuals and transition curtains
- YouTube Shorts: up to 60 seconds; precise cuts and focused titles
- Facebook Stories: up to 20 seconds; light aesthetic, with stickers and emojis
- WhatsApp Status: up to 30 seconds; impactful moments right at the start
The VDClip platform automatically suggests the best format for each channel, simplifying technical choices and speeding up publication. To learn how to transform long videos into optimized shorts for TikTok, check out the complete tutorial on how to use AI to create viral TikToks.
VDClip and the Future of Democratizing Professional Video Production
The purpose of VDClip is simple: to make access to high-quality short videos easy, accessible, and fast, even for those who have never edited before. Through an intuitive interface and much automation, it has opened doors for independent creators, agencies, companies, schools, and professionals from all fields to compete equally on social media.
In 2023, with a significant increase of 576% in the number of new users in January, it became clear how the demand for automation and practicality has grown alongside the explosion of generative AI. This shows a genuine movement: more people want to create without getting lost in technical or costly tasks.
At VDClip, control always remains in the creator’s hands, who decides what to show to their audience, but without the burden of tedious manual editing. This way, creative freshness is maintained, and the risk of professional burnout is avoided.
The complete article “Turn long videos into viral shorts with AI” details how this simplification has impacted the daily lives of hundreds of people, also available in clipping with AI for viral shorts.
Impact on Business: From Marketing to Information on Social Media
A recent survey reveals that 91% of companies use videos in their marketing strategies. This number has grown exponentially; in 2016, it was 61%. The reason for the leap is simple: videos engage more, strengthen brands, and generate sales.
The supply of news in video format has also skyrocketed. More journalists are slicing interviews and coverage into various clips, made to ensure greater reach. New informative formats, such as short videos explaining the events of the day, have multiplied views and expanded public discussions.
In companies, the agile production of audiovisual materials accelerates campaigns, reduces costs, and strengthens creative teams, which no longer get “stuck” in repetitive tasks. Small and medium companies now have the same chance to gain visual space as giants, without having to invest fortunes in expensive software or outsourced professionals.
Why Does Automating Cuts, Subtitles, and Publication Make Such a Difference?
Transforming long videos into viral shorts with AI is not just about saving time, although that is a central part. Here’s what changes in practice:
- More time to create or think of new formats
- Reduction in costs for editing and reviewing
- Lower risk of exhaustion and professional burnout
- Maintains focus on what matters most: real connection with the audience
- Ability to quickly boost businesses and personal brands
Innovative and accessible tools, like VDClip, make the promise of democratization a reality; anyone can produce content with quality worthy of great creators, even without technical experience.
To learn how to create viral cuts with AI and see application examples, access the complete article: clipping long videos into viral TikToks.
The Secret to Success Lies in Solving Real Problems
A standout product is not solely based on technology. The success of VDClip lies in eliminating real obstacles: time spent, fear of making mistakes, difficulty with complex tools. The creator wants to publish more, worry less, and reap results, whether selling products, growing audiences, or transmitting knowledge.
Technology only makes sense when it solves a real problem.
Conclusion: Transform Your Video Production Approach
The future of audiovisual creation has already begun. Following the trend of short videos, companies and creators who invest in AI automation are seeing quick results, more engagement, expanded reach, and less stress in their daily routine. VDClip is a partner in this transformation, keeping creative control in the hands of the user and democratizing access to high-quality content.
Transform long videos into shorts in just a few minutes, save time, and make your presence felt on social media. To experience all the features in practice, discover VDClip.com. Be part of those leading the new video era.
Frequently Asked Questions about Shorts with AI
How to Transform Long Videos into Shorts?
Today, transforming long videos into shorts is simple: just import the video into an AI platform, like VDClip, which will automatically cut the best snippets, suggest subtitles, and create clips optimized for social media. For those who prefer, it is possible to manually review and choose from the ready-made options, ensuring more creative control.
What Are the Best AIs for Shorts?
There are different solutions, but the tools that combine automatic cuts, dynamic subtitles, title suggestions, and tailored formats stand out. VDClip is a reference in Brazil for delivering quick results, an intuitive interface, and complete automation, as well as being developed for the national audience.
Do I Need to Pay to Use AI in Videos?
Some tools offer free options with limited features, while more advanced resources are usually found in paid plans. VDClip provides a trial for new users to experience the advantages before choosing a plan.
How Long Does It Take to Create a Short?
Modern AI platforms can transform a 1-hour video into several shorts in just a few minutes. The final time depends on the length of the original video and the number of relevant snippets, but rarely exceeds 10 minutes for common content.
Is It Worth Using AI for Shorts?
Yes, using AI to create shorts makes a huge difference due to time savings, professional quality, and cost reduction. Additionally, it decreases the creators’ burnout, increases posting consistency, and enhances the potential for content virality.
